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Research papers

The use of a panel by a large distribution company

The purpose of this paper is simply to describe a proposal for the use of a consumer panel. The techniques employed are well known and do not call for reference to a bibliography or for complicated theoretical explanation. We deal here with a first...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Author: Marc Galliot
September 1, 1974
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Citation

Galliot, M. (1974a, September 01). The use of a panel by a large distribution company. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-use-of-a-panel-by-a-large-distribution-company


Research papers

The use of a panel by a large distribution company (French)

The purpose of this paper is simply to describe a proposal for the use of a consumer panel. The techniques employed are well known and do not call for reference to a bibliography or for complicated theoretical explanation. We deal here with a first...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Author: Marc Galliot
September 1, 1974
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Citation

Galliot, M. (1974a, September 01). The use of a panel by a large distribution company (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-use-of-a-panel-by-a-large-distribution-company-french-


Research papers

The marketing mix of retailing firms and its strategic and research problems

In order to know the real mechanics of distributive structures, and particularly of their evolution, it is first necessary to identify and analyse the functions they have to fulfil and the way in which they are (or are not) fulfilled. Every retailing...

Catalogue: Seminar 1974: Management Information For Retail Organisations
Author: Giancarlo Ravazzi
April 1, 1974
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Citation

Ravazzi, G. (1974a, April 01). The marketing mix of retailing firms and its strategic and research problems. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-marketing-mix-of-retailing-firms-and-its-strategic-and-research-problems


Research papers

Distribution system and distribution policy in marketing-oriented economies with special reference to the Federal Republic of Germany

This paper, after discussing the role of trade in the Federal Republic of Germany, deals with the structure of wholesalers and retailers. Concentration, cooperation and a number of major changes that have taken place during the past two decades are...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: Harald Ruppe
Company: Nielsen
June 15, 1973
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Citation

Ruppe, H. (1973a, June 15). Distribution system and distribution policy in marketing-oriented economies with special reference to the Federal Republic of Germany. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/distribution-system-and-distribution-policy-in-marketing-oriented-economies-with-special-reference-to-the-federal-republic-of-germany


Research papers

Distribution system and its functioning in socialist economy with special reference to Poland

After defining the concept of distribution and its place in marketing the author has presented the role of trade in Poland's economy. Then he discusses the channels of distribution, structure and organisation of retail and wholesale trade as well as...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: Jerzy Dietl
June 15, 1973
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Citation

Dietl, J. (1973a, June 15). Distribution system and its functioning in socialist economy with special reference to Poland. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/distribution-system-and-its-functioning-in-socialist-economy-with-special-reference-to-poland


Research papers

The machines to sell progress faster than the machines to produce

Between 1960 and 1972, the retail trade in France has recorded a drastic evolution: the small retail trades have been disappearing at a speed of 5000 per year, replaced at first by supermarkets and later by hypermarkets. How will this evolution be...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Authors: C. Waret, M. Ungureanu
September 1, 1972
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Citation

Waret and Ungureanu (1972a, September 01). The machines to sell progress faster than the machines to produce. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-machines-to-sell-progress-faster-than-the-machines-to-produce


Research papers

The machines to sell progress faster than the machines to produce(French)

Between 1960 and 1972, the retail trade in France has recorded a drastic evolution: the small retail trades have been disappearing at a speed of 5000 per year, replaced at first by supermarkets and later by hypermarkets. How will this evolution be...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Authors: C. Waret, M. Ungureanu
September 1, 1972
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Citation

Waret and Ungureanu (1972a, September 01). The machines to sell progress faster than the machines to produce(French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-machines-to-sell-progress-faster-than-the-machines-to-produce-french-


Research papers

Distribution structure and marketing strategy

My paper deals with the development of a much discussed shop type in Germany and its influence on marketing strategy. The latter may be defined as the "selection of the target group towards whom the effort of the firm will be devoted and development...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: Harald Ruppe
Company: Nielsen
September 1, 1972
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Citation

Ruppe, H. (1972a, September 01). Distribution structure and marketing strategy. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/distribution-structure-and-marketing-strategy


Research papers

How market research is catering for the changing balance between the manufacturer and distributor

This paper examines the role of syndicated market research services against a background of change which has taken place in the distribution pattern in the marketing of grocery, toiletry and cosmetic products in Great Britain. Accompanying this...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: Jeffrey H. Frankel
September 1, 1972
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Citation

Frankel, J. H. (1972a, September 01). How market research is catering for the changing balance between the manufacturer and distributor. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/how-market-research-is-catering-for-the-changing-balance-between-the-manufacturer-and-distributor